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The High Sierra® sports brand was founded in 1978, in the USA, by the outdoor enthusiast Hank Bernbaum. Bernbaum’s favorite travel point, High Sierra (another name for the USA’s famous Sierra Nevada mountain range) inspired the brand’s name, while his passion for amazing outdoor adventures supplied the brand’s equity. Since then, High Sierra has offered a broad product range including active outdoor equipment, urban type backpacks and sturdy travel bags. Novelty, functionality, design and especially affordable but excellent quality are the basic characteristics of all High Sierra products. Inspired by the unique natural environment of the Sierra Nevada, High Sierra develops products that combine urban life with a love of nature.

As the official bag supplier to the USA ski, snowboard and freestyle ski teams, High Sierra proudly supports talent in athletics and outdoor sports. Beyond that, High Sierra is focused on encouraging new sports trends that influence the younger generation’s culture and lifestyles. The brand especially cares about sustainability and environmental conservation. High Sierra is an active member of the European Outdoor Conservation Association (EOCA).

In 2014, the High Sierra brand was bought by Samsonite, and in April of that year it was simultaneously presented to customers in Europe and Turkey.
Since 2014, when it first entered the Turkish market, the High Sierra brand’s stationery channel distribution has been conducted by Umur Stationery Industry and Trade Inc.