In June of 2014, Samsonite signed a global licensing agreement with Disney.

According to this agreement, Samsonite has been authorized to globally develop and distribute all of the children’s and adult category products covered by the Disney, Marvel and Star Wars licenses.

Disney by Samsonite represents the world’s best duo, creating an excellent synergy between Samsonite’s latest technology products and the enchanted world of Disney.

Families can leave their worries behind knowing that they have sent their children to school with durable, safe and PVC-free Disney by Samsonite school bags. These benefit from the Samsonite brand’s perfect background. Pleasing to both adults and to children, with its affordable, safe products suitable for even the youngest of the little ones, the Disney by Samsonite collection makes it easier to buy school bags.

The Disney by Samsonite collection is ergonomic, and its reflective details are prominent. Individual items feature the children’s favorite characters, including those from Frozen, Mickey & Minnie Mouse, Star Wars, Disney’s Princesses, from the Disney/Pixar Cars, Disney’s Planes, Marvel’s Spider-Man, and from The Avengers.

The stationery channel distribution of all of the Disney by Samsonite branded, licensed products is carried out by Umur Stationery Industry and Trade Inc.